ICONOCLASTIC BRANDS: DISRUPTING THE NORM

摘要

I've got a bee in my bonnet that I just can't shift. I'm looking for the exact quote and author for something that goes along the lines of "most of us mould our will to fit the world as we find it, but then occasionally an individual appears who molds the world to fit bis (or her) own will". Occasionally, an iconoclast comes along to challenge all our assumptions and beliefs - and in a moment of epiphany we begin to confront all our own preconceptions. These can be quite awkward and uncomfortable moments. I had the good fortune to be chairing a beauty conference recently where one such moment occurred.