COLGATE'S CASH PILE LIMITS GROWTH IN RETURNS

摘要

Colgate-Palmolive (India) Ltd's 2009-10 report shows how it outperformed the oral-care market by holding back price hikes. Its toothpaste volumes rose by 14% during fiscal 2010, following a 13% growth in the previous fiscal, when it had followed a similar strategy. Colgate's price realisations in the soaps, cosmetics and toiletries category rose by just 1.6% while that in the tooth brushes and shaving brushes category rose by around 5%.