The"nutrition and wellness"segment is popised for a big leap with both the fast moving health goods(FMHG)and fast moving consumer goods(FMCG companies upping the ante.Mr William S.Pinckney,Chief Executive Officer and Managing Director,Amway India,said that rising costs of medication have engineered the shifting of lifestyle gears from the cure"to"prevention"mode."So we have more companies joining the lucrative bandwagon."
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