For established FMCG companies like Hindustan Lever Limited(HLL)or Procter&Gamble(P&G)setting up marketing distribution and retail setups is an easy thing,This is primarily the brand equity of their products that enable companies to market,distribute or retail them.Things are not that easy for home-grown companies in FMCG business,feel well known marketers-especially in a scenario where companies launch brands without a name,and much less capital or investment.
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机译:对于像Hindustan Lever Limited(HLL)或Procter&Gamble(P&G)这样的快速消费品公司来说,建立营销分销和零售设施是一件容易的事,这主要是其产品的品牌资产,使公司能够进行市场营销,分销或零售。对于快速消费品行业中的本土公司而言,这并不是一件容易的事,要让知名营销人员感到满意,尤其是在公司推出没有名称,资本或投资少得多的品牌的情况下。
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