Substantiating the claim

摘要

The growing global demand for skin and hair care products leads to continuous evolution in the design and development of these products, and the subsequent increase in demand for new ingredients and new technologies means new challenges for R&D departments. The new products must not only be accepted by the consumer but also need to be successful in a broader market context, differentiating explicitly from the competition. Clear marketing claims are necessary, accompanied by strong support in terms of effectiveness. In addition legal requirements must be met to ensure both safety for human health and veracity of product claims.