L'Oreal to pull Helena Rubinstein from US

摘要

US-L'Oreal is withdrawing Helena Rubinstein from store shelves in US, ending a four-year effort to reestablish the luxury brand in the country. L'Oreal with instead be focusing on fragrances for its other brands, including Lancome, Ralph Lauren and Giorgio Armani, as it shakes up its luxury product operations in the US.