HANDLE WITH CARE

摘要

Brand managers and designers need to display particular sensitivity when they embark on the redesign and packaging of discovery brands.These are the brands where you as a consumer feel you're one of a select group of people who've been let in on,or have stumbled across,the secret.The very thing that makes discovery brands special,cocooned as they are in their secure niches,can evaporate the moment they grow from being small to big.