What's in a label

摘要

We all know that the consumer is becoming inc-reasingly resis-tant to the old tricks conjured up from the classic marketing tool bag and that the consumer is setting his or her own agenda.Bargain hunting is a national characteristic of the British culture but today's consumer is displaying increasing creativity and skill by hunting for 'the best bargain at the best price'.The success of something like Asda's George clothingrange is a clear indicator that consumer's understand the rules of commercial marketing and it reflects their ability to consume and purchase in more relevant ways.