Online advertising based on Google search terms could be an effective way to prevent skin cancer cases, according to a study led by researchers at the University of California, San Francisco. The team created a series of nine Google Adwords - a pay-per-click online service - about the risks associated with indoor tanning that appeared next to search results when Google users typed in common search terms when looking for information about tanning beds. Clicking on the ads took users to a UCSF website containing information from the Center for Disease Control about the health risks associated with using tanning beds. The ads appeared between April and June 2015 - when searches for tanning beds is highest.
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