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Celebrity scent star begins to wane

机译:名人香水之星开始衰落

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摘要

WORLDWIDE-Euromonitor says the celebrity fragrance market,which has witnessed a vast influx of products over the past few years,such as Coty's Darling by Kylie Minogue and Parlux Fragrances' Paris Hilton,is bracing itself for a backlash.In the US,where celebrity perfumes have previously driven sales growth,mass fragrance sales are predicted to decline by 25% by 2010 as the celebrity trend weakens.
机译:WORLDWIDE-Euromonitor表示,名人香水市场在过去几年中已大量涌入市场,例如Kylie Minogue的Coty's Darling和Parlux Fragrances的Paris Hilton,正为自己在市场上引起强烈反响。香水以前曾带动销售增长,随着名人趋势的减弱,到2010年,香水的销售量预计将下降25%。

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