Aveda has extended its Pure Abundance hair products collection with Hair Potion,so-called because it starts out as a powder and transforms into a light,absorbent lotion on contact with hands or hair.Applied to hair it produces voluminous,textured,roughed up effects."In both form and function there's nothing else like it on the market,"says Antoinette Beenders,British Hairdresser of the Year and global creative director for Aveda."And it couldn't be more timely with the looks we're seeing on the runways.Potion instantly thickens hair,creating a perfectly sexy,tousled look with gutsy hold that's not stiff."
展开▼
