Babies & beyond

摘要

Baby care is one of the key sectors of the total personal care market; it has been estimated that the global baby care toiletries market will reach total sales of US$62.3bn by 2017, despite Western economies experiencing declining birth rates. Parents now use baby products sooner and for longer than ever before and, as this is a market where emotive buying is a driver, parents are increasingly paying more for their children's products.