India's big opportunity

摘要

There's no doubt about it. The men's market in India is booming. "I have clients in this sector," says Sunnta Hattangadi, Director of market research company Third Eye, "and they tell me that their products in this sector are growing much faster than any other product sector." A growth rate of an incredible 22% to 2020. according to Research and Markets. backs this up. The rise of men's products is attributed to increasing social pressure to look good, influence by both Bollywood and Hollywood stars along with rising disposable income resulting from urbanisation.