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Unilever expands skin care portfolio with Dermalogica purchase

机译:联合利华购买Dermalogica扩大了皮肤护理产品组合

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Unilever has bought professional skin care brand Dermalogica for an undisclosed sum. Marking Unilever's third acquisition in the skin care category in just four months, the latest takeover confirms a change in the Anglo-Dutch consumer giant's strategy; all three takeovers have fallen under Unilever's prestige personal care portfolio. Unilever has been on an acquisition spree since March, when it acquired skin care brand REN, shortly followed by Kate Somerville Skincare in May. Paul Polman, CEO of Unilever, said: "We are delighted to be adding Dermalogica to the Unilever Prestige personal care portfolio. Dermalogica enjoys an outstanding reputation and incredible awareness among skin care professionals and consumers alike, and has a clear positioning as a superior skin health brand that perfectly complements the rest of our Prestige offering. Importantly, it is a company founded on strong values and a common belief, shared by Unilever, in the role of business as a force for good in society."
机译:联合利华以未公开的价格收购了专业护肤品牌Dermalogica。这是联合利华在短短四个月内在皮肤护理领域的第三次收购,标志着英荷这家消费巨头的战略发生了变化。这三笔收购都属于联合利华声望很高的个人护理业务。自3月份联合利华(Unilever)收购皮肤护理品牌REN以来,它一直在疯狂收购。5月,紧随其后的是Kate Somerville Skincare。联合利华首席执行官Paul Polman表示:“我们很高兴将Dermalogica添加到Unilever Prestige个人护理产品组合中。Dermalogica在皮肤护理专业人士和消费者中享有卓越的声誉和令人难以置信的知名度,并且拥有卓越的皮肤定位。健康品牌,是对我们其他Prestige产品的完美补充。重要的是,这是一家以坚强的价值观和共同信念为基础的公司,这是联合利华(Unilever)共同认同的,即企业在推动社会福祉方面的作用。

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