When it comes to skin care and cosmetics, today's millennial consumets have savvy tequirements around what they expect from the marketplace. While demand for performance remains paramount, it coexists with a variety of other expectations. It's fair to say the diverse consumers who reached young adulthood around the year 2000 want it all. Although we know millennial consumers seek more from beauty care products, the list of demands is complex. Products must be multifunctional: foundations and skin lotions with sun protection have clearly taken hold, as have alphabet creams that not only provide a moisturising effect, but also a burst of natural colour and a more even skin tone. At the same time, the desire for products tailored for individual needs continues to expand.
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