One of the biggest expanding markets for cosmetics and personal care products is sub-Saharan Africa. A key exporter to the region, L'Oreal has estimated that the overall African beauty and personal care market generated ?6.93bn (US$8.61bn) in 2012, growing at between 8% and 10% annually, compared to a global market growth rate near 4%. It is expected to reach ?l0bn in 2017, predicted a L'Oreal report, drawing on research from Munich-based Roland Berger Strategy Consultants.
展开▼
