Iggesund Paperboard has announced an upgrade to its flagship product, Invercote. From summer 2015 the bestselling product in the Invercote family, Invercote G, will feature a lightly coated reverse side. "More and more brand owners want to have access to high quality reverse side printing, for example, in order to print a colour shade or pattern which improves recognition and reinforces their brand," says Arvid Sundblad, Vice President Sales and Marketing at Iggesund Paperboard. "We are developing Invercote step by step, and always in the direction our customers want."
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