IT'S TIME TO WORK TOGETHER

摘要

Passions were raised by the column I wrote inthe January 2012 issue of SPC asking what purchasing wants from R&D and NPD. Marketing, R&D and NPD teams reacted strongly to what I had to say. One senior R&D manager who did not wish to be quoted said: "Purchasers are full of their own self-importance. They want to get real, get off their high horses and realise that in the NPD process we cannot have the tail wagging the dog."