GCS caps L'Oreal's Elseve range

摘要

L'Oreal has re-designed the packaging for its Elseve shampoo and conditioner range with custom bi-injected dispensing closures made by Global Closure Systems.The new high gloss, semi-transparent PP closures elongate the tall, oval shampoo packs, improving the size impression and on-shelf visibility. Meanwhile, the darker-coloured, flat-surfaced flip-top provides a large footprint forthe headstand conditioner packs.