The rate at which UK population is ageing has speeded up. In 2011, there were 9.2 million people over 65 in England and Wales, representing one in six of the population, up from one in 20 in 1911. However as far as the beauty industry is concerned, few companies have done anything to address this trend. It's not just the over 65s who are being ignored; once women reach their 50s they fall off the beauty industry radar. And yet, they account for a large proportion of make-up, skin care and toiletries sales with the greatest impact in hand care, skin care and styling products.
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