The shape of things to come

摘要

Investment in our lifestyles through living and eating well and looking after our appearance has never been at such a premium in today s society but consumers are in something of a volatile state. On the one hand they are confused by the plethora of choice and mixed messages, but on the other they have a new found personal confidence and empowerment. As such, consumers are increasingly looking for direct and effective connections made by trusted sources, brands and thought leaders. And this presents the C&T industry with a new, exciting and challenging opportunity for future brand thinking, innovation and design.