METHOD FOR SELECTING PERFUME INGREDIENT, METHOD FOR FORMULATING FRAGRANCE, AND PREFERENCE-ENHANCING AGENT

摘要

The applicant claims that repetitive exposures to a stimulus form a favourable attitude to the stimulus and the more the number of exposures increases the more the liking increases. Cosmetic products such as make-up and toiletries such as shampoos are used almost every day so if a fragrance that enhances a preference by continuous use can be selected and imparted to these products, the continued purchase of the products by consumers can be expected.