Blink and You'll Miss 'Em: The market's swings have created buying opportunities-but they've been absurdly brief

James B. Stewart

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Blink and You'll Miss 'Em: The market's swings have created buying opportunities-but they've been absurdly brief

机译：眨眼间，你会想念'Em：市场的波动创造了购买机会-但它们简直是荒谬的

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Remember last spring? Sunny skies, balmy breezes, Song hours of daylight... and no market volatility. AH the stock market seemed to do was go up-19 out of 21 days at one point In April, tying a record set in 1929. How dull. At least that's what many of you were telling me. Some investors had cash burning holes in their pockets, waiting for a pullback when they could buy; avid traders, meanwhile, missed the price swings that they live for.

机译：还记得去年春天吗？晴朗的天空，微风轻拂，白天的歌声小时……没有市场动荡。 AH股市似乎在21点内一度上涨了19天4月，创下1929年的纪录。至少那是你们中许多人告诉我的。一些投资者的口袋里有烧钱的现金，等待买进时的回调。同时，狂热的交易者错过了他们赖以生存的价格波动。

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《Smart Money: The Wall Street Journal Magazine of Personal Business》 |2008年第2期|共2页
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James B. Stewart;
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1. Blink and You'll Miss 'Em: The market's swings have created buying opportunities-but they've been absurdly brief [J] . James B. Stewart Smart Money: The Wall Street Journal Magazine of Personal Business . 2008,第2期

机译：眨眼间，你会想念'Em：市场的波动创造了购买机会-但它们简直是荒谬的
2. Invensys: Energy producer creates method for responding to market swings [J] . Sidney Hill Manufacturing Business Technology . 2008,第7期

机译：英维思：能源生产商创造应对市场波动的方法
3. "Oil company shareholders are buying stocks in oil companies and do not want widely swinging chemicals markets to have an impact on earnings:" Phillip Leighton. [J] . Platts Petrochemical Report . 2000,第6期

机译：菲利普·莱顿（Phillip Leighton）表示：“石油公司股东正在购买石油公司的股票，不希望化工市场的大幅波动对收益产生影响。
4. Developing Lng Market Opportunities--"Creating New Sales in Traditional Markets" and "Structuring Sales to Emerging Markets" Le Developpement D'Opportunites Sur Le Marche Du Gaz Naturel Liquefic--"Creation De Nouvelles Ventes Sur Les Marches Traditio [C] . Robert E.Gardner International conference exhibition on liquefied natural gas;LNG 12 . 1998

机译：开发液化天然气市场机会-“在传统市场中创造新的销售”和“向新兴市场销售”
5. Tell me I'll forget; show me I'll remember; involve me I'll understand: Agricultural education and consumer awareness in Oxford County. [D] . Brain, Roslynn. 2006

机译：告诉我，我会忘记的；让我记得涉及我，我将了解：牛津县的农业教育和消费者意识。
6. A Prospective Post-Market Multicenter Trial (CHEETAH) Suggested TearCare® System as a Safe and Effective Blink-Assisted Eyelid Device for the Treatment of Dry Eye Disease [O] . Paul Karpecki, David Wirta, Smajo Osmanovic, 2020

机译：潜在的市场后多中心试验（Cheetah）建议Tearcare®系统作为一种安全有效的眨眼辅助眼睑装置用于治疗干眼症
7. La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury ». [O] . Eric Vernier, Pierre Ghewy 100

机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

Blink and You'll Miss 'Em: The market's swings have created buying opportunities-but they've been absurdly brief

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