Identity Versus Image

摘要

Corporate identity is how a company wants to be perceived Corporate image is how the company is perceived The way in which your company conducts business in the broadest sense from its corporate identity. Your corporate identity is in your own hands;you can create and control it. There are many ways in which to convey this identity to third parties: through direct experience, such as telephone and personal contacts, through correspondence, printed matter or the supplying of services, but also through indirect contacts, such as the press or business relations.