An Interview with Michael Barlerin, Director of the Silver Institute's Silver Promotion Service

摘要

With the continuing growth of silver jewelry sales, we asked Michael Barlerin, Director of the Silver Promotion Service (SPS), a marketing initiative established by the Silver Institute, to discuss SPS's programs and projects. For 15 years he was Chief Executive Officer of the World Gold Council, Americas, where he helped lead the group's programs to stimulate demand for gold. Mr. Barlerin was also employed for seven years by the Dallas-based Zale Corporation, where he held several positions including Senior Vice President, Marketing. Following are excerpts from this discussion.