How Global Consumers View Digestive Health?

摘要

What digestive health has, that many other purported functional/foods health benefits do not, is a near-instantaneous health effect. Consumers with digestive health issues draw real benefits from probiotic and prebiotic products that, if consumed at the right doses, generally deliver on their functional promise. That is the key driver. In a world where a fair level of consumer scepticism remains toward many functional foods, probiotics have a rare level of trust. According to the American College ofGastroenterology, 95m people in the US suffer from digestive problems. Some 60m are thought to suffer from heartburn, and 50m from irritable bowel syndrome. In addition, it is estimated that around 20m people suffer from stomach ulcers. Gut health products have a very real benefit on these conditions. Immunity benefits are clinically backed also.