Wild seafood. It is the bedrock of the global seafood industry. Sure, more and more of the world's supply is coming from aquaculture, but wild seafood still enjoys a unique mystique and aura. It is the focus of worship, wonderment and culinary exploration. Selling wild seafood at a restaurant or seafood counter certainly comes with some challenges -supply, price, sustainability-but it also provides an ocean of opportunities for those who invest time and energy into marketing. To help retail and foodservice buyers unlock the marketing magic inherent in wild seafood, we talked to nearly two dozen seafood suppliers and buyers. We asked them for their best tips on how to sell more seafood.
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