When it comes to restaurant promotions few are as quirky as those of Ivar's seafood restaurants. The Seattle-area chain of 25 fast casual seafood bars and three full-service restaurants is known for its offbeat advertising and promotions, many of which are centered around the late Ivar Haglund, who founded the chain in 1939. "That is an undercurrent in most of our promotions," said Kirsten Wlaschin, director of Marketing for the chain. "Our quirkiness, Ivar Haglund, the love of Seattle and the wholelocal piece - those things are just true and true to our brand."
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