Getting more customers into your scrap yard month after month can get expensive. But Eric Zwilsky of Potomac Metals uses one tool to list everything he buys for his customers to easily access anywhere they go which places his company ahead of the regions heavy competition. "If we get past our closest competition we're alright," Eric Zwilsky says, Potomac Metals operates four locations within Virginia and one in Maryland. It's not always easy to plan an effective and affordable advertising campaign that covers multiple locations in a competitive area.
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