Lean and green: New retailer Green Zebra Grocery plans to keep it small, simple, sustainable

摘要

Healthful food on the go is a retail concept that gained traction over the past year or two. However, a startup grocery retailer may be the first in the United States to marry healthful food and convenience in one location. Green Zebra Grocery in Portland, Ore., will open its first store in the city this fall and launch two additional stores by the end of 2014. The company plans to open 20 stores by 2020 in Portland and the surrounding area. The 6,000-square-foot Green Zebra stores include most of the traditional supermarket departments, but on a much smaller scale with unique offerings like espresso and juice bars.