McDonald's USA to put Marine Stewardship eco-label on packaging

摘要

McDonald's USA announced injanuaryitwouldbecome the first national restaurant chain to adopt the Marine Stewardship Council's (MSC) blue eco-label on its fish packaging in restaurants nationwide.McDonald's, which uses MSG certified wild-caught Alaska pollock for its Filet-O-Fish sandwich, began displaying the MSC eco-label on product packaging, in-restaurant communications and external marketing beginning in February - coinciding with the launch of Fish McBites, McDonald's newest fish menu item, which also uses wild-caught, MSC-certified Alaska pollock.