Fast feedback: Seafood retailers slow to adopt category management tools

摘要

Afabulous week of salmon sales for your store may be 10,000 pounds. Then again, if your competitor a half-mile down the road sold 20,000 pounds that same week, it wasn't such a good week after all. To know the difference between celebrating sales andfixing a big problem, you'd have to know the total amount of salmon sold in a geographic region where your company has stores. Retailers well versed in category management have this kind of information.