3 WAYS TO REVOLUTIONIZE YOUR DEALERSHIP: Using technology, incentive programs and pricing strategies to transform your dealership

摘要

January is really a great time of the year. A time for a fresh start! We take stock of what we did the previous year in all areas of our life, including business, and then try to make changes. Sometimes we can make the changes permanent, and sometimes we can't or don't. The reason we usually make permanent changes is there is a great incentive. Three areas that you should have ample incentive to make changes because of their enormous potential impact on your dealership are, in order of priority, as follows: 1) technology, 2) incentive programs, and 3) pricing strategies. Your goal in each and every aspect of your dealership should be to have a "competitive advantage," so you will always be the most desired place for your customers to bring their business. You want to be ahead of other local dealers or stores who provide the same products or services. Technology, incentive programs and pricing strategies are just good places to start!