I was recently discussing the pros and cons of Pay-Per-Click (PPC) advertising with a dealer, and I realized that there are a lot of myths about Search Engine Marketing (SEM) out there. By the end of our conversation, we were both surprised by how many of the following five myths he believed to be true. How many of the following five myths do you think are true and, more importantly, how many have you been following in your SEM campaigns?
展开▼
