In June 2013 OPE, I busted five Search Engine Marketing myths. In this article, I'm going to turn our attention to Search Engine Optimization (SEO) and the five most common mistakes dealers make when using SEO. I've noticed a good trend and, at the same time, a bad tendency. The good trend: The majority of outdoor power equipment dealers recognize the importance of having a website that is search engine optimized and are interested in achieving top organic rankings on the search engines. The bad tendency: Most dealers believe that their website is fully optimized, just because it includes the standard pages, navigation, inventory and brands carried.
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