Understanding what your customers are doing online: Detailed data can help make your site more effective

摘要

With fast, easy access to information online, customers today come to your dealership armed with more knowledge than ever. In the same way, you can be better educated about their interests and buying habits - so that you can convert that knowledge into more sales and satisfied customers. In part four of this five-part e-commerce series, let's explore some ways to understand what your customers are doing online, so you can use this knowledge to your advantage.