Prime the marketing pump to continue cash flow

摘要

It's just a matter of time before winter is here and the slow season is upon us all. As a dealer, you know that it is a time customers stop coming in and cash flow starts to dry up. You will have a parts department that has little to do, a shop with even less to work on, and equipment sitting in your showroom just waiting to come due. Most of you have come off a tough year and your cash reserves are as tight as they have ever been, but now is not the time to give up. Now is the time to prime the pump for the upcoming season.