Dealers doing it right: Real-world marketing advice from the dealership trenches

摘要

Let's start with a quick introduction. I've been with ARI Network Services as the director of marketing for just about a year now. Before making the move to ARI, I worked as the editor of a publication much like this that served the powersports industry for a little more than a decade. I've dedicated my career to helping retailers like you improve your business. Where do I get my intel? A lot of it comes straight from the trenches, and in my year at ARI, I've had the opportunity to learn a lot from the dealers who we serve.