Triple vision

摘要

Service providers are increasingly turning their attention to the concept of 'three-screen' delivery. But what does it mean in practice? Stuart Thomson searches for a definition. What is a 'three-screen strategy' and why is it important? The so-called 'triple-play' of offering TV, broadband and telephony (including mobile telephony) is well established, but it has until now largely been a matter of marketing three services in a bundle as a way to increase revenue per subscriber and reduce churn. The idea that platform operators could use their access to different devices used by their customer s inside and outside their homes as a way to offer new content-based services is something new.