"Hasn't the BBC always been in the platform business through its control of the broadcasting frequencies? Good content is great but making sure it gets to the audience is at least as important." These are difficult times in TV land. The plummeting TV advertising market brought on by the credit crunch and general downturn has forced TV companies to rip up their business plans, throw out their revenue targets and hunker down. But amidst all this comes a very interesting move by UK public broadcaster the BBC. The public service broadcaster's future media and technology division is proposing to set a technical standard that would allow on-demand TV services to be made available via Freeview, the digital terrestrial TV service in the UK, and Freesat, its satellite-delivered equivalent, as well as other IP-connected devices.
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