Giving consumers what they want: How this fact alone can make a big difference to your farm

摘要

WHAT ARE CONSUMERS looking for? It's an important question and in the world of beef farming, the producers who pay attention to this typically do a lot better than those who don't. Dave Murray, quality assurance manager with the Ontario Corn Fed BeefProgram, highlighted the importance of consumer demand in his beef marketing presentation at this year's Grey Bruce Farmers Week. Murray said the beef industry is in a very competitive space in 2013, up against poultry and pork as well as a movement of people who have strayed away from red meat all together.