Born in 1956, Jim Boucher was just seven years old when oilsands development began under pioneer developer Sun Oil Company, corporate predecessor of Suncor Energy, with the Great Canadian Oil Sands project. At the time, Boucher notes, local First Nations in the Athabasca region were not consulted about development, which went ahead anyway. In 1983, Boucher, then a young man, was one of the first aboriginal activists to block a local road to send a message to oilsands developers.
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