Ornamenta,new aesthetic codes in ceramic design

摘要

The opulence of gold, a combination of sacred and profane, hypermodern and neoclassical. Languages change, the aesthetic and decorative codes of the new ceramic designs evolve, emerging from the more traditional fields to explore new areas such as furnishings and architecture, "To make this transition, new expressive codes need to be found," explains Gregorio Schenetti, marketing manager at the leading ceramic design company Gamma Due. "Today's ceramic industry is looking to establish a different position with higher quality.This new cultural approach is based on changed commercial requirements and results in a need for a different language. Different "decorative codes'translate into innovative events."