Trading on Tradition - Heartland Farm Foods uses country tradition to market members' beef

摘要

Aconsumer walks into a grocery store looking for a meat product that's easy to prepare, stores conveniently and is safe for her family. Walking down the canned food aisle, the consumer spots a product she's never seen before. There on the shelf, wrapped in a red label, is Heartland Farm Foods' fully cooked ground and chunked beef. Curious, the consumer picks up the can and turns it around to look at the ingredients; only one is listed: beef. In addition, the beef is hormone-free, has no preservatives, salt or other additives and can be traced back to the farm where it was raised.