Setting the course:Hankook knows brand image,N.American presence vital

摘要

SEOUL,South Korea-Hankook Tire Co.Inc.must expand its presence in North America and improve its brand image globally if it is to hit its goal of becoming the world's fifth-largest tire maker by 2010,according to the company's top executives."If successful in the U.S.,we will be successful all over the world," said Seung Hwa Suh,Hankook president and CEO,speaking recently at the firm's global headquarters in Seoul.