Have you been seeing these strange square barcodes (like the one in this article) all over direct mail pieces and brochures? They're called QR Codes and the problem they solve is a big one: how to tie together the physical and virtual world. However, using 2-D barcodes may only be the first step in fixing it.What are QR codes?QR codes are two-dimensional barcodes that encode website URLs and contact information in a graphical image that can be scanned with any smartphone such as an iPhone or Blackberry. By scanning the image and the data contained within, QR codes bridge the gap between theoffline and online worlds. QR codes can contain information and links that when scanned with your phone can take you to specific websites or downloads.
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