Purpose – This article was originally the keynote speech to the Bielefeld Conference. The article aims to explore the challenges facing libraries in the digital age and consider ways in which they need to reshape and rethink their services and skills to maintain their relevance and contribution. Design/methodology/approach – Provides a review of a wide range of recently published materials (2003-2006) and gives a broad perspective on the challenges facing libraries. These are then considered within the case study experience of the British Library to identify key themes for redefining the concept of “library”. Findings – This article gives a clear articulation of the challenges facing libraries. Through the case study the author identifies seven themes as central to redefining the library in the twenty-first century: know your users and keep close to them; re-think the physical spaces and create a desirable draw; integrate marketing into the organisation; open up legacy print collections to digital channels and through digitisation; reduce legacy costs and continue to improve productivity in traditional activities; invest more in innovation and digital activities; and develop our people and ensure the right mix of skills.
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