Using screen capture software for web site usability and redesign buy-in

摘要

Purpose – The purpose of this article is two-fold: to provide guidance on how to present persuasive web site redesign presentations to library stakeholders; and to introduce screen capture software as an effective and persuasive tool for usability studies to both record data and promote redesign recommendations to library stakeholders. Design/methodology/approach – Includes a review of the literature summarizing effective techniques used to create persuasive presentations and recounts how Camtasia Studio, Techsmith's screen capture software, was employed by the Usability Committee at Texas A&M University Libraries to record usability tests and present the committee's redesign recommendations to library administration and staff. Findings – Screen capture software in conjunction with effective presentations can have a positive impact on library-wide buy-in for web site redesign initiatives. Originality/value – Will be of interest to usability committees who want to streamline data recording and distribution techniques, as well as provide colleagues with a more compelling “data-rich” option for the presentation of findings.