Innovative Technology Infuses Metal Components with a New Aura

摘要

According to legend, Henry Ford offered Model T buyers "An) color, so long as it's black." It's certainly safe to say those days are gone for good. Today's savvy consumers are more discriminating in regard to product design and aesthetics, and their affinity for product differentiation is driving color customization in directions never before imagined. Until recently, the cost and logistics of mass color customization made it impractical from an OEM point of view. However, new technologies, such as Aura~R Color Infusion Technology, are changing the equation, making mass customization a reality. In fact, the day may be coming when home appliances are custom-colored to match room decor, or other home appliances and electronics receive a custom splash of color to brighten kitchens, family rooms, bedrooms, and every other place in the house.