A Brief History of Nickel's Benefits As Told in Advertising 1932-1947

摘要

When the First World War ended, in 1918, the global market for nickel collapsed. Until then, the main use of nickel had been for military applications. In November 1921, the International Nickel Company of Canada, a predecessor to today's CVRD Inco, completely shut down its nickel operations in Sudbury, Ontario, Canada - the source of about 90 per cent of world nickel supply. Not until the following September did operations resume. The nickel miner was in serious financial trouble. In 1922 Robert Stanley was elected president of the company and immediately established a Development and Research Department to promote peacetime industrial uses for nickel products. For this reason he is widely credited for saving International Nickel from bankruptcy.